TNT’s Dallas ad campaign is crude… Texas crude, that is.

The hotties of Dallas are drilling for oil already and season three hasn’t even begun! The central Dallas foursome of John Ross (Josh Henderson), Pamela (Julie Gonzalo), Christopher (Jesse Metcalfe) and Elena (Jordana Brewster) are looking mighty hot in the promotional campaign for the new season, which begins February 24. TNT put its campaign in full gear this month with TV ads and billboards showing the show’s steamy quadrangle taking sexy dips in what appears to be a pool of oil. Symbolic? Perhaps. Creepy? Just a bit, but attention-getting nevertheless. Here’s the gang looking slick and sexy in a few versions of the campaign along with one poster of the entire cast putting a dressed-up spin on the oily theme.